Founded in 1986 by Doug Dohring, The Dohring Company was listed as one of the top-100 market research firms in North America by Advertising Age magazine.

The Dohring Company conducted more than 4,000 custom market research studies for leaders in the sports, entertainment and automotive industries; financial and health care services; retail merchandising; as well as for many other businesses and organizations, including government agencies, in all 50 of the United States and Canada.

The company began shifting its focus to online survey research with the development of OpinionSurveys.com, and developed proprietary software for conducting online research, dramatically reducing the time to program and post live online surveys.

Doug Dohring and other Dohring Company executives have been quoted by leading trade publications as well as by the world's most respected news organizations, including ABC-TV News, Advertising Age magazine, ADWEEK, American Demographics, Atlanta Journal-Constitution,
The Associated Press, Automotive News, Bloomberg Business News, Boston Globe, CBS-TV News, Chicago Sun-Times, Chicago Tribune, CNN, The Denver Post, Detroit Free Press, Detroit News,
Dow Jones Newswire, Los Angeles Times, Miami Herald, Money magazine, NBC-TV News, (New York) Daily News, Newsday, Philadelphia Inquirer, Quirk's Marketing Research Review, Reuter's Business Report, San Francisco Chronicle, San Jose Mercury News, St. Louis Post-Dispatch, Dallas Morning News, The Globe and Mail, New York Times, Washington Post, USA Today, Wall Street Journal and others.

After growing the business into a leading online market research platform with millions of users, Doug Dohring agreed to sell The Dohring Company's OpinionSurveys.com panel to a NASDAQ-listed company that was subsequently acquired by Microsoft. Doug Dohring took his entire management team from The Dohring Company and transitioned it to NeoPets, Inc., which Dohring incorporated in 2000. After selling NeoPets to Viacom's MTV Networks Group, Doug Dohring founded Age of Learning in 2007, which he currently leads along with his management team from The Dohring Group and NeoPets.